Ideas Matter blog
Ideas Matter Blog subscription
Enter your email address below, and every week we'll
send you the latest blog posts from Ideas Matter.
Cracking Ideas helps students learn about intellectual property
The new online resource site Cracking Ideas has been launched by the UK government to provide a range of teaching resources, online information, interactive engagement and other tools for students to learn about the workings and benefits of intellectual property.
Trademarks send a message, generate great value: Top world-wide brands announced
Technology, automotive, and other leading companies from Europe, the USA and Asia topped Interbrand’s annual rankings of the ‘best global brands’ announced this month. By promoting companies’ particular vision, distinguishing their products and services, and focusing on consumers’ demands and needs, trademarks and brand strategies are delivering billions of dollars of valuation to these innovative companies’ balance sheets.
New street art, online engagement, prime-time ads point internet users to legal content online
The UK creative industries are launching the street-art, online and advertising campaign @getitright this week that highlights the value of creativity in film, music and television, and helps consumers — particularly young people — find the content they are looking for legally online.
Sports equipment: A thriving EU sector that’s only ‘fouled’ by counterfeits
The sports equipment sector is a successful €7.5 billion business in Europe which employs 43,000 workers in 4,271 companies — most of which are small and medium enterprises. According to the European Trademark Office OHIM, this sector would be even more successful were it not for counterfeits in the market, which divert €500 million in sales and have a ripple effect of 2,800 job losses throughout Europe.
Oktoberfest 2015: No beer without patents
The Munich Oktoberfest which gets underway this week is not just for beer lovers — it has much to offer technology fans too. A search in the patent database of the European Patent Office (EPO) shows that the festival's beer tents house a wide range of inventions of different types. "Behind every litre of beer there are between 15 and 25 patents relating to beer production alone," says Ralph Schneid, product manager at Krones AG, which develops and manufactures machinery and equipment for processing, filling and packaging. "But if you include the process for getting beer to the tent and into the glass, then the number of patents is much higher."