IDEAS MATTER: LAUNCH

Brussels, 26 April 2012: Ideas Matter, a newly-formed group of enterprises, SMEs and trade associations, dedicated to demonstrating the benefits of intellectual property (IP) for our work and daily lives, launches today, on World IP day. In today’s knowledge-based economy, companies and individuals across the globe increasingly depend on IP to help them fulfill their passions and achieve their goals. For many individuals, IP spurs creativity and rewards innovation. Companies that rely on IP are boosting today’s economies by creating jobs, growing GDP, driving innovation and inspiring the next generation of entrepreneurs. For companies both large and small, IP is the bridge that connects innovation with economic growth and societal benefits.

Why do Ideas Matter?

Ideas Matter is a consortium of cross-sector enterprises, small and medium-sized businesses and trade associations that aims to expand awareness and promote the benefits of intellectual property (IP). We firmly believe that IP—and the ideas that lie underneath them—are important to the economy, important to society, important to companies both large and small. In other words, Ideas Matter.

Despite its importance, intellectual property (which includes patents, design rights, trademarks, domain names and copyrights) remains a complex and often misunderstood topic. We want to tell the personal stories of individuals and businesses that are thriving due to IP and give attention to the enormous value that IP and innovation brings to companies, economies and society.