Videos

World IP Day 2018
A Basic Literacy about IP Rights is Essential
Women in Intellectual Property
Feasymotion - Ideas Matter Interview
Cronos - Ideas Matter Interview
Intellectual Property: Substantiating Innovation

News

About Ideas Matter

Ideas Matter is a consortium of cross-sector enterprises, small and medium-sized businesses and trade associations that aims to expand awareness and promote the benefits of intellectual property (IP). We firmly believe that ideas are important to the economy, important to society, important to companies both large and small.

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Building the Brand Emotion
Date: 26/02/2018
Corporate and product brands can be among the most valuable assets of a company, as brands work in many ways to build recognition, loyalty and value. They not only have rational effects in providing useful information to consumers, but also can build powerful emotional connections in a whole variety of ways.
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Patents: Supporting British innovation for 400 years
Date: 09/02/2018
The UK is marking its 400th year of protecting innovation by patents, which began in 1617 when the first British patent was granted to Messrs.
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