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Building the Brand Emotion
Date: 26/02/2018
Corporate and product brands can be among the most valuable assets of a company, as brands work in many ways to build recognition, loyalty and value. They not only have rational effects in providing useful information to consumers, but also can build powerful emotional connections in a whole variety of ways.
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Patents: Supporting British innovation for 400 years
Date: 09/02/2018
The UK is marking its 400th year of protecting innovation by patents, which began in 1617 when the first British patent was granted to Messrs.
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IP is an Important Factor for Top Technology Companies
Date: 02/02/2018
Patents issued, ratio of patent filings to patent grants, and lawsuits received claiming infringement of intellectual property rights, are among the list of important factors examined in a new report from Thomson Reuters evaluating leading companies in the technology industry.
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Supporting a healthy creative ecosystem in Italy and throughout Europe
Date: 18/12/2017
Fighting piracy is starting to look a little less like Bonnie and Clyde, and a little more like Erin Brockovich. It has become a complex and lucrative illicit business in which unscrupulous operators profit by damaging Europe’s creative ecosystem.
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Shedding light on dark data: What does it mean for IP insights?
Date: 14/12/2017
With companies processing more and more data to manage their business better, comply with regulation, and provide services to customers, it’s not unusual for quite a bit of this ‘big data’ to remain unstructured and underutilised. Better understanding of the ‘dark data’ contained in a company’s data sets can provide all sorts of benefits for a business, not the least of which is in understanding and managing intellectual property more effectively.
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Trademark, patent, design applications grow world-wide
Date: 11/12/2017
Trademark applications grew a remarkable 16.4% world-wide last year to nearly 7,000,000 world-wide, followed by design-rights applications (up 10.4%) and patent filings (up 8.3%), according to the World Intellectual Property Indicators (WIPI) report just released. Much of this growth in demand for IP protection has been seen in filings in China by Chinese entities, but other IP offices have also experienced growth in filings from domestic and foreign companies and individuals.
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IP promotes European trade and investment, which are set to rise with new EU Patent
Date: 28/11/2017
Trade and foreign direct investment (FDI) among the EU’s national member states are already substantial in intellectual-property intensive sectors such as ICT, pharma, medical devices and other technology based sectors, but are set to rise further as the new EU Patent and Unified Patent Court (UPC) come into effect, according to a new European Patent Office (EPO) study conducted by a team of economists from the EPO, the University of Colorado Boulder and the London School of Economics.
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