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Intellectual property in India: The new business currency
Date: 09/07/2018
“For the first time in history, wealth can be created without having massive amounts of capital. For the first time in history, wealth can be created by the power of one’s mind: thoughts and ideas. It can be developed, monetised and distributed instantly across the globe. Intellectual Property has now become the new currency of business.”

This quote comes from Robert Smith, founder of private equity Firm Vista Equity Partners, and in it Smith has perfectly summed up business in the digital age.

Where capital, property and land were often key ingredients to generating wealth, Smith’s argument is that wealth will be created through the power of ideas and innovation in the future. This recognition presents an opportunity for people who might never have considered an entrepreneurial career, to consider the value of their ideas and reap the rewards of innovation. It is worth noting that the wider point Smith makes is not just relevant to individuals or companies, but entire countries.
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Building the Brand Emotion
Date: 26/02/2018
Corporate and product brands can be among the most valuable assets of a company, as brands work in many ways to build recognition, loyalty and value. They not only have rational effects in providing useful information to consumers, but also can build powerful emotional connections in a whole variety of ways.
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Patents: Supporting British innovation for 400 years
Date: 09/02/2018
The UK is marking its 400th year of protecting innovation by patents, which began in 1617 when the first British patent was granted to Messrs.
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IP is an Important Factor for Top Technology Companies
Date: 02/02/2018
Patents issued, ratio of patent filings to patent grants, and lawsuits received claiming infringement of intellectual property rights, are among the list of important factors examined in a new report from Thomson Reuters evaluating leading companies in the technology industry.
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