Trademark sectors make substantial contribution to ASEAN economies

By Ideas Matter

Trademark-intensive sectors account for a substantial part of ASEAN countries’ GDP, exports, and jobs, according to a new Frontier Economics study of the role of these sectors in Indonesia, Malaysia, the Philippines, Singapore and Thailand.

Trademark-intensive sectors account for a substantial part of ASEAN countries’ GDP, exports, and jobs, according to a new Frontier Economics study of the role of these sectors in Indonesia, Malaysia, the Philippines, Singapore and Thailand. 

The study, commissioned by the International Trademark Association (INTA), found that trademark-reliant industries, which include not only traditional brands sectors but also manufacturing, ICT and construction activities in these countries, make the following significant contributions to these economies:

- GDP – between 22% and 50% of direct GDP, and 40%-60% of GDP directly and indirectly.

- Employment – between 13% and 29%.

- Exports – between 27% and 60%.

This is the first study of its kind done with respect to the ASEAN region, and was carried out using methodologies used in previous studies of the US, European and Latin American economies. 

“A great brand is key to business success, especially in the digital economy, where there is intense competition for consumer attention,” said Daren Tang, Chief Executive of the Intellectual Property Office of Singapore (IPOS) at the launch of the report. “The findings affirm the importance of IP as a business asset and a driver of Singapore’s future economic growth.”

According to INTA’s CEO Etienne Sanz de Acedo, “The study shows how important IP is to the economies of the region.”  He said the results of the new study “underscore the immense potential for cross-sectoral economic growth that can be unlocked by promoting the value of trademarks with the business community, government, and the general public.”

More information about the report is available here.